A new home for the writing

title: A new home for the writing date: 2026-06-01 description: Setting up the new place. What's coming, and why we moved.

We just moved. The old site grew like a layer cake of campaigns and tooling, and the writing got buried under it. This is the new shape.

What lives here now

Long-form notes on running a business that doesn't run you. Field reports from inside the AOS rollout. Working notes from the programs. Less polished than a book, less throwaway than a post.

What's not here yet

The full back catalog. We're migrating ~60 posts from the old site in stages. The dated event coverage and outdated campaigns won't make the move — the durable ideas will.

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